It’s easy enough to come up with ideas in your head, but sometimes visual motivation is key to bringing them to life. When this happens, it is often recommended to make a mood board. So, when exactly are mood boards a good idea?
Mood boards are a great idea to provide a visual motivator to achieve personal and professional goals. They are also great to organise a design project and get clients and designers on the same page. Mood boards combine images, videos, notes, colours, and fabrics to create a guide for a project/goal.
In this article, we’ll talk about what a mood board is, its benefits, use, and best form. Let’s get straight to it!
What is the purpose of a mood board?
A mood board is a visual collage of your ideas and inspirations. It contains pictures, quotes, texts, fonts, colour palettes, videos, fabrics, and other inspiring pieces. They are also referred to as ‘inspiration boards’ because their intention is to motivate you to achieve your goals through their creative and colourful appearance.
Designing a mood board helps you understand what your goals for a certain time period are. You collect pictures, materials, quotes and other information relevant to your desires. Then you make a collage with them on one medium. That way your goals are all in one place that you can stick up somewhere you will see often. It helps keep you motivated when you’re working towards these goals.
Mood boards are an extra step to holding onto a picture of your future in your mind. You can physically pick this up and admire what you are working for.
Mood boards can also help you communicate properly with yourself, your family, or even a client. They are extremely popular when planning in any creative industry. They help develop the idea for a project, the theme for photoshoots or events. The main purpose is to provide a guide of inspiration to achieve a goal.
Mood boards are great for communication between clients and workers to get on the same page about an idea. They can bring yourself or a client a sense of happiness and excitement for the future.
What are the benefits of a mood board?
The main benefit of a mood board is collating your goals in one space with a creative outline for motivation and steps to achieve them. You can create a mood board in reference to almost anything in your life. One mood board might focus on your career goals and be filled with images of you working as a manager or freelancer. A mood board could contain images of your desired lifestyle which motivates you to keep working towards it. This could involve eating fewer foods that are bad for you or running every day. Maybe it’s an inspiration board for your studies, graduating and your plans for celebration. Or it could be the inspiration for your wedding design.
The other main benefits of mood boards relate to helping workers with clients to get on the same page for a project. A client might tell you their ideas for a project and your first step is to create a mood board to see if you understood the picture in their mind. The client can then give you feedback on the mood board until you create a design that covers the goals and aesthetic of a project. Not only will a client feel involved in the process, but you are constantly communicating and staying on the same page.
It’s also beneficial for a client to be able to visualise their design ideas. It’s hard to tell exactly what someone is looking for when they have a few adjectives and can’t present a cohesive image. A mood board fixes this problem!
All of these benefits are the major contributors to people using mood boards. Plus, it can be really fun to put on your creative hat and design it!
What do people use mood boards for?
One of the qualities of mood boards is their versatility and ease. Anyone can create one for almost anything.
The most common uses of mood boards are for individual goals and creative industry designing. For example, an interior decorator will create a mood board to visualise the intended aesthetic for a room or house. They can create a design concept for a home, laying out colour palettes, furniture ideas, and fabric texture. This is not a room fully designed. It is just a collection of sample pictures, colours, and materials to see the aesthetic.
A UI/UX designer will use a mood board as inspiration for pictures of various apps, interfaces, fonts, illustrations, and colour palettes. This mood board might be used to pitch the concept to an app designer or owner.
A wedding planner might use her mood board to explain different wedding themes and what they entail to a would-be bride. The bride might have her own mood board that shows her dream wedding. It could include table settings, venues, dresses, cakes, and more!
The use of a mood board for different professionals in different fields is dynamic, but one thing is key; visual expression. The same goes for the everyday personal use of a mood board. Anyone can decide to design one to visualise their goals. It can be very motivating in day-to-day life.
Do mood boards help people?
Mood boards have helped motivate lots of people to achieve their goals and assisted many professionals in their projects.
The creation of a mood board can be a bit of a disorganised process with images and materials spread everywhere. But the final product shows a cohesive idea of aspirations or project designs.
The Journal of Business Research discovered mood boards to be a practical and successful option for creating a reference and guide in people’s lives. When people can visualise a project or goal, they are more likely to achieve it. Mood boards help trigger your subconscious to constantly work towards your desires because you can see them. They help boost success in personal and professional lives.
The only other question, then, is what sort of mood board do you need?
Is a digital or physical mood board better?
There is no right or wrong mood board choice what matters is the circumstance.
There is no right or wrong medium to create a mood board on/with. The board itself can be as simple or complex as you desire. If you enjoy physically creating things, you can print off pictures, find and cut up materials to stick together on a canvas. You might find that a client will come in with a folder full of mood boards to show you. It adds the extra element of realness to the idea. Not only is it a visual, but there is texture, and it can be touched and moved. For this reason, physical mood boards can be a great inspiration.
But a digital mood board can work just as well for other projects. It is a lot easier, at times, to click, drag, and drop inspiration on a digital canvas. It is also easier to share a project design mood board digitally. A digital mood board will also be a lot more organised, structured, and neat.
The best mood board for you really just depends on your creative preference. You can even do a combination of both! Create a physical mood board to hang on your wall and a digital one to make your desktop wallpaper. This way motivation to achieve your goals will surround you.
A picture they say is worth a thousand words. The best way to speak without words and still be productive is using a mood board. So, get creative with your ideas and make a seamless workflow with your clients by creating a mood board.
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